Mac Brand

Mac Brand – Strategic Sales and Customer Insights

Mac’s focus and expertise is in sales, sales strategy, and managing complex business relationships. The approach is supported by applying the principles of the behavioral sciences, combined with relevant consumer, customer and industry data. The focus is on aligning the business relationship with the customers’ priorities, structure and culture.
His professional background is comprised of national accounts sales leadership roles in the food & beverage industry, work in consulting, and business development in consumer research. Prior to founding Bellwether in 2007, he held consulting, business development and sales roles at The Hale Group, NPD Foodworld, Brand Strategic Selling, Anchor Foods, Tropicana Products, Quaker Oats Company, and M&M Mars. His coaching, listening skills and sales approach have been part of the agenda at Women’s Foodservice Forum, Columbia Business School, University of Chicago Business School, and numerous client sales meetings.
He’s worked with Sara Lee, Campbell Soup Co., Bay Valley Foods, Bar Louie, Brinker International, Johnny Rockets, Captain D’s, Cold Stone Creamery, Cracker Barrel, Kagome, McDonald’s, Edy’s/Dreyer’s, McCain Foods,Nestle Professional, Famous Dave’s, Otis Spunkmeyer, Panda Restaurants, Panera Bread, Perkins Restaurants, Sargento Foods, Smithfield Foods, Wells Blue Bunny, Credit Suisse First Boston, Sun Capital, Centre Partners, Bank of America and UBS.
Mac earned a B.A. in Journalism from Drake University. He studied Italian at the Graham School, University of Chicago; completed italiana per stranieri at the Instituto Dante Alighieri in Padova, Italy (2001) and Behavioral Economics at Oxford University (2015).
He is the author of Silent Selling, Listening for the Sounds of Success, published in 2010.
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