What we do for Chain Restaurants:

Bellwether Food Group has the following focus areas for our clients:


  • Strategic Planning and Implementation — including targeting markets and consumer segments, competitive positioning, brand evaluation, geographic expansion
  • Strategic Audits — is the organization executing against the right strategies? Why or why not?
  • Research Solutions
    • New Brand Positioning Evaluations
    • AA&U Studies (Awareness, Attitudes and Usage)
    • Remodel, Rebranding and Design studies
    • Brand Lapsed User studies
    • New Product and Concept Screening
    • Guest studies on New Menus, Service changes and new Marketing initiatives
    • Menu Optimization Studies (Who Eats What)

Brand Process

  • Brand and Concept Development and Positioning — how does the brand and concept perform to consumer expectations
  • Brand Architecture — Defining the elements of your brand that will lead to a stronger consumer connection and loyalty
  • Connecting the Brand to the consumer — Mapping the consumers interaction with the restaurant brand and developing initiatives to optimize the consumer experience and brand performance

Real Estate

  • Real Estate Site Selection Evaluation — identifying the right site criteria and consumer segmentation

Additional services include:

  • Concept Re-positioning and Implementation — including menu development and pricing analysis, service systems and processes, brand design – including marketing and restaurant design and merchandising