What we do for Chain Restaurants:
Bellwether Food Group has the following focus areas for our clients:
Strategy
- Strategic Planning and Implementation — including targeting markets and consumer segments, competitive positioning, brand evaluation, geographic expansion
- Strategic Audits — is the organization executing against the right strategies? Why or why not?
- Research Solutions
- New Brand Positioning Evaluations
- AA&U Studies (Awareness, Attitudes and Usage)
- Remodel, Rebranding and Design studies
- Brand Lapsed User studies
- New Product and Concept Screening
- Guest studies on New Menus, Service changes and new Marketing initiatives
- Menu Optimization Studies (Who Eats What)
Brand Process
- Brand and Concept Development and Positioning — how does the brand and concept perform to consumer expectations
- Brand Architecture — Defining the elements of your brand that will lead to a stronger consumer connection and loyalty
- Connecting the Brand to the consumer — Mapping the consumers interaction with the restaurant brand and developing initiatives to optimize the consumer experience and brand performance
Real Estate
- Real Estate Site Selection Evaluation — identifying the right site criteria and consumer segmentation
Additional services include:
- Concept Re-positioning and Implementation — including menu development and pricing analysis, service systems and processes, brand design – including marketing and restaurant design and merchandising
Markets We Serve:
